Identifying Customer Needs

You can acquire a tremendous amount of insight about your customers through primary market research. You probably already have a lot of data from previous studies. We narrow the scope to find out what you don't know, and avoid spending resources confirming what you already know.

Typical steps in a market research project are as follows:

  • Identify Objectives
  • Develop Questionnaire
  • Test Questionnaire
  • Identify customer sample
  • Conduct Interviews
    • Telephone
    • In person
    • Web (Electronic)
  • Tabulate Data
  • Analyze and report results

Back to methodology